The Importance of Pictures

Filed Under: Photography, Site-Build with 0 Comments

One of the most important factors for your site if you are selling a product is your pictures. In fact, with my first online retail store, my images provided a competitive advantage. However, while digital cameras are ubiquitous now and you are likely have one, getting professional looking product images out of it is not always easy. There is a reason Continues after the jump »

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Copy and Credibility

Filed Under: Marketing with 0 Comments

This article goes along well with a previous post on “Become an Expert”. In short, it statest that copy is your websites best friend. Along with design, good copy will go a long way to making your site successful and make your site trustworthy. Keep the design simple, keep the copy clean and provide Continues after the jump »

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Become an Expert

Filed Under: Marketing with 1 Comment

One of the best ways to bring traffic to your site, especially a retail site, is to become an expert in the product you are selling. I can’t overstate the importance of this. There are two reasons for this. Continues after the jump »

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