The Gordon Ramsay Method

Filed Under: Marketing

Gordon Ramsay is a renowned chef who hosts a show called “Kitchen Nightmares” where he troubleshoots failing restaurants. If you have ever watched the show, you will quickly get a feel for his modus operandi. One of the first things he almost always does on going into a restaurant is to simplify things and get back to basics, which in his case is good, honest food. He simplifies the menus, the service, the processes. But it is what he does after that to keep diners coming back is pure genius.

Ramsay uses the lunch menu to create a culinary hook that will bring people back for the a la carte (i.e. expensive) dinner menu. His lunch menus consist of basic, honest food dished out at extremely competitive prices. His theory being if that by providing a superior lunch at good prices, imagine how good, and how good of a value, the dinner is. Hook people with the lunch, make your money with the dinner.

You can apply this idea to pretty much any business. Offer something useful at extremely good value and watch customers come back for the big ticket items.

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