Copy and Credibility

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This article goes along well with a previous post on “Become an Expert”. In short, it statest that copy is your websites best friend. Along with design, good copy will go a long way to making your site successful and make your site trustworthy. Keep the design simple, keep the copy clean [...]

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Become an Expert

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One of the best ways to bring traffic to your site, especially a retail site, is to become an expert in the product you are selling. I can’t overstate the importance of this. There are two reasons for this.

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The iPhone

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Apple is a company that knows how to market their products, no doubt about that. Think back a couple years ago when the iPod first launched. Interesting little gizmo. Some funky marketing and wham,ipods are ubiquitous and everyone else is trying to play catch-up. The iPhone is no different. Never [...]

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